Product-as-a-Service (PaaS) is a key strategy for companies looking to transition to a circular business model. Despite its potential to contribute to increased sustainability as well as strong competitiveness, PaaS has not been implemented at the pace many predicted.
The report "Product-as-a-Service in the circular economy" identifies nine key challenges that companies face when transitioning to PaaS and how to address them. The report also presents a methodology for developing a PaaS business model. The methodology is designed for companies as well as other actors who are interested in succeeding with a PaaS transition in practice.
The report is part of the project "Service-based business models - transition to PaaS in practice" funded by the European Regional Development Fund (ERDF). The report and methodology have been developed by Stena Circular Consulting and Cradlenet.
Important! The methodology presented in the report is a prototype which will be further developed during the period of autumn 2022 – spring 2023 and a final version will be published in May 2023.
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